10 October 2012
6:00 – 7:45pm, followed by a drinks reception to 8:45pm
Daiwa Foundation Japan House
Companies today need leaders who know how to recognise opportunities for innovation and how to create cultures that encourage innovation. A failure to innovate could put their own survival at risk. But what is the recipe for successful innovation? This seminar will focus on the leadership, values, culture and organisational structures required for successful innovation. The two speakers, from Japan and Cambridge, will both discuss non-Western approaches to innovation. Mr Hiroyuki Itoh, CEO of Crypton Future Media, creator of the globally popular ‘vocaloid’ Hatsune Miku, will talk about how he built an innovative consumer-generated media business against the backdrop of traditional Japanese business culture. Dr Jaideep Prabhu, co-author of the book Jugaad Innovation (Jossey Bass, 2012), will argue that the West must look to places like India, Brazil and China for a new, frugal and flexible approach to innovation. He will show how, in these emerging markets, Jugaad (a Hindi word meaning an improvised solution using limited resources) is leading to dramatic growth, and how Western companies can adopt Jugaad innovation to succeed in today’s hyper-competitive world. This is the sixth seminar in our 2012 series Leadership: People and Power in the UK and Japan.
Hiroyuki Itoh has been handling software sound source since 1995, and is the developer of Character Vocal Series 01: Hatsune Miku, which was released in 2007. As CEO of Crypton Future Media, Itoh has established himself as a visionary “meta-creator” – one who creates various products and services to assist the creations of other people. Soon after creating a new category of Vocaloid entertainers with the introduction of Hatsune Miku, he launchedPIAPRO, the Vocaloid info, music and artwork-sharing site. Most recently in 2011, he started the music aggregation service ROUTER.FM, which has started to transmit more than 1,600 independent labels to the world.
Dr Jaideep Prabhu
Dr Jaideep Prabhu is Jawaharlal Nehru Professor of Indian Business and Enterprise and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. His research interests are in marketing, innovation, strategy and international business. His current research is mainly on how multinationals are using emerging markets like India as a lab to do affordable and sustainable innovation for global application. Prabhu has taught and consulted with executives from ABN Amro, Bertelsmann AG, BP, BT, EDS, IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone and Xerox among other international companies. He has appeared on BBC News24 and Bloomberg BusinessWeek, and his work has been profiled inBusinessWeek, BBC World Service, The Economic Times, The Economist, The Financial Times, Le Monde, MIT Sloan Management Review, The New York Times, The Sunday Times and The Times. His book, Jugaad Innovation, will be available to purchase at the event at the special price of £18.99 (20% off the cover price).