Bangkok, 3 June 2011 — More than 200,000 people are expected to attend the Thailand Tourism Festival 2011 (TTF 2011), the annual travel and tourism showcase event targetting Thai and expatriate residents, to be held during June 8-12, 2011 at the Challenger Hall 1-3, Impact Muang Thong Thani Exhibition Centre between 10.00-21.00 hrs.
This event is being specifically held in conjunction with the Thailand Travel Mart Plus 2011, so that it may be visited by international trade visitors and help to further boost the publicity and promotional value for the variety and uniqueness of Thai tourism products and services from all regions.
The five-day event is expected to generate an estimated 150 million Baht, both directly and indirectly. One of its primary objectives is to promote domestic tourism and meet the Tourism Authority of Thailand’s 2011 target of 91 million domestic trips and estimated revenue of 432 billion Baht (US$13.03 billion).
“We want to stress the importance of domestic tourism to the national economy, especially in these days of frequent global crises which invariably have an impact on international visitor arrivals.”
This year, TTF is designed to focus on promoting sustainable tourism activities under a new campaign slogan, “Travel with a New Heart for a Sustainable Thailand”. The numerous promotional activities are divided into three categories:
Exhibition “The auspicious occasion of 7th cycle 84th birthday of His Majesty the King”: Participants will have a chance to send greetings and blessings to His Majesty the King through information technology.
Creating Awareness and Disseminating Tourism Knowledge: This section will be sub-divided into seven zones, as follows:
Zone 1 Tourism Authority of Thailand:
TAT will highlight the latest campaign “Travel with a New Heart for a Sustainable Thailand” and feature an exhibition of the TAT’s history, information technology, 1672 call centre, TAT magazine, etc.
Zone 2 Identity of each tourism destination in the five regions:
TAT together with related agencies from each region of Thailand will present and highlight the unique identities of major tourist attractions, tourism activities and products under the following themes:
Central region: “Variety of Tourism”
Northern region: “Valuable Culture, Beautiful Nature”
Northeastern region: “Destination for Learning, Places of Civilization”
Eastern region: “Colours of the East”
Southern region: “Beautiful Forest and Sea, Variety of Cultures”
Zone 3 “Travel with Knowledge, Preserve Tourist Attractions”:
This will highlight the many activities of the TAT under the 7 Greens campaign — Green Heart, Green Logistics, Green Attraction, Green Community, Green Activity, Green Service and Green Plus. In addition, the Thailand Tourism Awards “Hall of Fame”, ecotourism and adventure activities, health and wellness ;such as, salt spa and demonstration of different styles of Thai massages from the 4 regions will be presented in this zone.
Zone 4 “77 Dining Places, 77 Shopping Places in 77 Provinces”:
A showcase of outstanding dishes, famous menus, delicious fruits,and souvenirs from Thailand’s 77 provinces.
Zone 5 New dimension of “Holding Hands, Feeling with the Heart, Hug Thailand, Let’s Go Together”:
This will highlight the long-standing cooperative efforts between TAT and the many government agencies and private-sector bodies; such as, Ministry of Commerce, International Arts and Craft Promotional Centres, Thailand Convention and Exhibition Bureau, Office of Commerce in Chiang Mai, Chiang Mai Provincial Office of Tourism and Sports, etc.
Zone 6 Entertainment:
Thai cultural performance, contemporary art performance and entertainment ;such as, Thai folk songs, Thai folk concert, magic show, Thai classical dance, pantomime (Khon) and mini puppet show will be shown on the main stage. There will also be a mock up of a temple fair atmosphere with fun games and outdoor cinema.
Zone 7 Technical seminars:
On June 9, consumers can attend three informative seminars on the following topics: “Destination Branding” from 09.30-12.00 hrs, and “Modern Destination Marketing” from 14.00-16.00 hrs. On June 12, 2011, a seminar on “Tourism Onward: Past and Present” from 09.30-17.30 hrs will bring together a number of Thai experts invited to share their views. All the seminars will be conducted in Thai.
“Travel Linkages Promotion”: Dozens of exhibitors from the public and private sectors including tour operators, travel agents, diving schools and equipment suppliers, spas, accommodation, airlines, golf courses, car rental companies, souvenirs, local handicrafts, local foods and entertainment suppliers are participating in this promotion.
People who buy travel packages at this event will have a chance to win special prizes as well.
Visitors who join the activity of “Travel with a New Heart, Travel Thailand Every Month” can collect the 12-points stamp on the TAT passport and have a chance to win a gift of “New Heart” from TAT.
For further information on the Thailand Tourism Festival 2011, please check http://www.tourismthailand.org or Tel: +66 (0) 2250 5500 ext 1336, 1337
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
Web site: http://www.tatnews.org