March 23 to April 7, 2012
At the Three Kings Monument, Chiang Mai
Earth Wind and Fire and the Tourism Authority of Thailand (TAT) are joining hands to reintroduce the Chiang Mai Fest to the cultural surroundings of the Three Kings Monument from March 23 to April 7, 2012.
Yut Wanichanond, Consultant of Earth Wind and Fire, said following a much-hyped inaugural year in 2011 as a three-day event, the Chiang Mai Fest would return this year with 16 days of packed programmes. “The Chiang Mai Fest 2012 will be even bigger, starting with the First International Street Painting Festival in Thailand,” he said.
The inaugural Street Painting Festival will bring in world-famous chalk painters such as Melanie Van Latum and Lysa Ashley from the USA and Tony Cuboliquido from Italy to turn streets, pavements and temporary walls at the Three Kings Monument into an outdoor art exhibition and workshop from March 23 to April 7.
The “Art on Street” exhibition will start with a curtain raiser at the Old District Court on Friday, 23 March from 17.00 to 18.00 hrs. The Chiang Mai Fest 2012 will also reintroduce the city’s first and only International Music Festival from April 6- 7.
In its second year, the two-day event will feature world-class performances by international artists such as German contemporary singer Thomas Kiessling, South African opera – classic pop crossover male vocal group Il Quinto, American Blues and Soul revivalist band Blues Brothers and Thai musical maestro Neung Jakkawal.
Last year, the three-day Chiang Mai Fest attracted nearly 10,000 visitors and generated 150 million Baht revenue to Chiang Mai, as well as boosted tourists’ length of stay in the city from 2 to 15 days during the Songkran Festival.
“This year, we expect the 16-day Chiang Mai Fest to attract over 35,000 local and international visitors and help to generate some 200-300 million Baht in tourism-related revenue,” Yut Wanichanond added.
Mr Wiwatchai Boonyapak, Events Department Director of the Tourism Authority of Thailand, said the Chiang Mai Fest 2012 would attract more tourists to Chiang Mai between late-March and early-April in addition to the expected high turnouts during the Songkran Festival.
“The Chiang Mai Fest 2012 will boost tourism revenue and raise the image of Chiang Mai as the centre of international music, art and culture,” Mr Wiwatchai said.